How plastic surgeons mislead their patients?
With each passing day, we notice that there are more and more plastic surgeons around us. They all call themselves “star surgeons”, “top surgeons”, “best surgeons” and so on. This article deals with the problem of how not to allow them to deceive you.
Why plastic surgeons use such aggressive marketing?
One of the striking examples of marketing in the field of plastic surgery is the Kiev superstar Edward Kaminsky. We do not know, what kind of surgeon he is, but it’s clear that he knows the principles of marketing quite well: a large number of subscribers to Instagram, thousands of views on YouTube and so on. If there were no promotion, how many patients would be operated on by a young surgeon who performs surgeries in an operating theatre sided with old Soviet tiles? Very few, we suppose. By the way, the prices for his services are high enough!
In fact, patients themselves allow surgeons to mislead them. For some unknown reason our people like to live beyond their means and they are very fond of showing off. No one needs a reliable and experienced surgeon, everyone wants the one who is on-trend now.
While some people who really worry about the result and about their health, go to France or Switzerland for treatment, others overpay for the artificially created reputation and entrust their appearance and health to a layman.
How dangerous is medical marketing?
Only benefits are shown with the help of an artificially created reputation, and such issues as unsatisfied patients are just dismissed as competitors’ tricks. It is a pity that the state does not control medical marketing, thus giving fraudsters the opportunity to deceive people in the sphere of medicine.
The surgeon gets his good reputation from year to year with the help of real reviews of his patients and colleagues. And it is normal when the patient prefers to be operated on by an experienced surgeon rather than by an amateur. Therefore, young and inexperienced doctors start using different methods to attract patients. They buy reviews, buy likes, numbers of views and subscribers. In fact, excessive online activity should alert the patient, since a really good surgeon does not need it and has no time for it.
A shame decorated with flowers.
You can easily find examples of plastic surgeries on the Internet, especially in social networks. Surgeons display bare bodies of their patients without embarrassment, justifying themselves that the patient’s identity is not seen and that the most intimate parts of the body are covered with emoticons or flowers. Our surgeons borrowed this practice from Americans who are not shy at all and even dare to upload videos of surgeries. These videos are not intended for colleagues or students of the medical universities, they are displayed just for ordinary Internet users. Such videos will likely make the viewers puke. In this way, surgeons entertain themselves.
In Europe, especially in France, this practice is considered terrible and is completely unacceptable for ethical reasons.
It is very important to understand that some patients do not even know that photos or videos of them are shared on the Internet. Even those who agreed to display such materials, regret it and feel uncomfortable.
Taking pictures before and after the surgery in order to participate in a medical council or to show it directly to the patient is ok. However, the display of it to the public is top and humiliating.
Summing up. How to recognize the self-proclaimed star of plastic surgery, whom you shouldn’t entrust your body and appearance to?
– Lack of ethics and respect for their patients, which is seen by exposing bare bodies and imperfections of their patients. Moreover, the result “AFTER” is not always a successful result.
– Excessive social and media activity. Such activity is created artificially in 99 percent of cases.
– The surgeon is always unavailable for his patients. It’s clear that among patients there are sometimes inadequate people who are constantly asking silly questions: is it normal? Is it ok that there are some bruises after the surgery? Why do I look so swollen?… But these cases are exceptions. Often questions and fears are fully justified, and it is the surgeon who must explain everything to the patient in detail, examine him before and after the surgery more than once. If the surgeon expends only 5 minutes in communicating to you before the surgery, it is clear that there is no thorough study of your case and no individual approach. Most likely, you will be just stamped an “incubator” nose or a slim waist with a huge booty, which looks very disgusting and unnatural.
– Plastic surgeon follows fashion trends. The words “fashion” or “trend” in the sphere of plastic surgery is a very dangerous thing. The fashion changes, but the huge ass remains for life or until the next surgery. A small upturned nose, a thin waist, a huge breast, big butt, Bichat’s fat pad removal, huge lips – these all should be avoided. The surgeon who agrees to create such ugliness is a killer of aesthetics and a stickler for unnatural tendencies.
Many patients simply follow all mentioned fashionable chips and choose themselves what kind of plastic surgery to undergo. So a real professional will never agree to operate such ladies, even if they offer much money. Thus, we see that for a good surgeon the aesthetic component is more important than the financial one.
Be operated on only by experienced plastic surgeons!